Airtel, as a part of their Corporate Social Responsibility, under “Airtel Cares for Everyone” (ACE) project, has tied up with Jeevan Blood Bank in the year 2008 and has initiated this special blood aid service to serve the emergency blood needs in India. Jeevan (meaning 'Life') blood bank was started in the year 1995 for providing, on demand, safe blood and blood components that are collected from non remunerated voluntary blood donors.
Using this blood aid service, people can get source information of blood in emergency cases, within few minutes, and also access the real time stock of tested blood components from the Jeevan Blood Bank, 24 hours a day. All that a person has to do is to type and SMS it to 9600097000 (EX: Blood B+ or Blood AB+). Within a minute, you will get response with information on quantity of readily available tested blood components of the group required. If the required blood group is available, one can also call the Jeevan Blood Bank directly on 044-28351200 or 044-43524242 for further assistance. This mobile service is available for users of all networks, and is toll free for Airtel mobile customers. Also, the special mobile number 96000 97000 is easy to remember.
This main motive of this mobile SMS blood aid service in India is to help minimise the time spent on searching for safe blood, so as to get required blood in emergency and help save more lives.
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